Ubuntu – Leading Contender In the Linux World? (Revisited)

Ubuntu – Leading Contender In Linux World?

Posted by V. T. Eric Layton on Apr 26, 2010

Probably not. However, Ubuntu may be the leading contender when it comes to luring frustrated Windows users into trying Linux.

Why is that? Well, I’ll tell you my theory on why Ubuntu is doing all it can to suck in frustrated MS Windows users. Firstly, you have to understand a few realities about Linux. Ubuntu is NOT the only Linux operating system out there. It’s not the oldest (Slackware). It’s not the fastest (SLAX or Puppy run in RAM). It’s not the the …est anything, except maybe mostest cunning.

There are many Linux distributions out there in the world; some are free (as in beer), some are free (as in speech), some are commercial products (you pay $$$ for them), some are hybrids or combinations thereof. The point here being that there is no ONE Linux to rule them all. The Linux that rules them all is the one chosen by you to use as your primary operating system on your computer.

Ubuntu was created by and is maintained/distributed by a for-profit company called Canonical, which was created by an young entrepreneur bazillonaire named Mark Shuttleworth. Shuttleworth is not a student of Gandhi or Mother Teresa. I’d have to pigeon-hole him with Warren Buffet or Donald Trump, actually. He’s out to make a buck, in plain-speak. He has a game plan, too.

My theory on what Shuttleworth had in mind…

Mark was sitting around one day, sucking down a brew or two, wondering what he could do to make his next bazillion. Well, he’s a bit of a nerd anyway, so it should probably have something to do with computers. Hey! That Gates and that Jobs fellow seemed to do well for themselves, right? Here’s the problem, though. Mark can’t easily piggy-back on either Microsoft’s or Apple’s operating system to make a buck, so what to do?

AHA! There’s that open source operating system out there that no one knows much about. It’s called Linux. Mark figures he can find (or steal away) a bunch of Linux gurus to help him write a new Linux distribution. Initially, he’ll give it away to all comers. He’ll set up and maintain a huge support and community system. He’ll make his Linux distribution as point & click easy as Microsoft’s or Apple’s product. Since Linux is inherently more secure than MS Windows, he can even use that as a selling point.

Alrighty, we’re down the road a bit now… say 2015. Ubuntu has developed a rather large user base. Lots and lots of X-MS Windows users have jumped ship on Cap’n Gates and now run Ubuntu exclusively. This is the time for Shuttleworth and Canonical to stop offering Ubuntu for free. Now you can buy it at Best Buy or Amazon. He’ll charge for support and updating, too. Will folks pay? If Ubuntu can be sold for 1/2 to 1/3 of what MS Windows (whatever version) is going for at that time, yes. There’s a good possibility that folks will pay for it.

New users won’t know really anything about Linux. They’ll only know Ubuntu. They were point & click zombies when they were using their Windows and they’ll be point & click zombies when using their Ubuntu. They read their FWD porn and joke emails from friends and family, they surf a few websites, they might even pay a bill or two online. That’s all they really use their computers for, anyway. That is Shuttleworth’s potential paying customer pool, folks.

Can it really happen? Ya’ never know…

Don’t get me wrong, folks. I think Ubuntu is a great Linux distribution. It’s based on one of my favorites… the rock solid Debian GNU/Linux. Ubuntu is great for introducing folks to Linux. It’s the distribution I use to install for “curious” friends and family members who hear me talk about running an operating system other than MS Windows. This article is not about bashing Ubuntu or anything, actually. It’s just a speculation on the inner workings of the mind of a man who obviously likes to make money.

Just wanted you to understand that. Try Ubuntu, by the way. You might like it.

Have FUN!

~Eric

Addenda: A member (lewmur) at Scot’s Newsletter Forums – Bruno’s All Things Linux, where I’m an Admin, posted a link to this very interesting article about how Canonical may be proposing to make some $$$…

Will 12,000 Cloud Computing Deployments Lead to Profit?

=====

This article was originally published on my Nocturnal Slacker | Lockergnome blog. The comments there were very interesting. You can click HERE to read them.


5 Comments on “Ubuntu – Leading Contender In the Linux World? (Revisited)”

  1. Josh Sabboth says:

    Thanks for this post Eric!!! I really get tired of the Linux=Ubuntu mentality.

    • Anyone who knows Linux knows that Ubuntu is not the last word in that category. Not knocking Ubuntu, just saying… it has its place and serves its purpose well. The best Linux is the one that works best for YOU! :)

  2. Josh Sabboth says:

    My thoughts exactly Eric :-)

  3. lefty says:

    The business model is to sell support on top of the free OS. Seems to be working.


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